@Hafsa Baloch I manually send them. The more tailored they are, the better. Def takes some work, but FAR higher chances of response and approval. There are job where they ask you to do everything (from research, conception, briefing, production and media buying) but there are also a lot of jobs where you don't have to do the production or media buying, where it is just research, finding concepts and do the briefing (writing)