Hi @Nabeel Azeez , i have just started over. So here is my research on Copywriting Launchpad. Research sources are testimonials and reviews from Copywriting Launchpad. Here is my work: https://docs.google.com/document/d/1BpC6701YQ0Pr8xuSAoj8zyYwGhEkdGcVe56QfxTfPuA/edit?usp=sharing I want the honest feedback before move on to the ideation part. Thanks @Nabeel Azeez so much.

Dear @Nabeel Azeez, I have written 4 ads in the below Google Doc. This is primary text only at the moment. 🙏 I have focused on the emotional angle. Please let me know if you like these angles. The ads are written for working professionals, course collectors, non-action takers and also people who don't know much about copywriting. I am working on the creatives now. https://docs.google.com/document/d/1a5FP7bSVvcB3wyr2ZnjpYGn8Y3dVmS-X3EuOGB6EHZ0/edit?tab=t.0 Regards, Abrar

Taking a min to celebrate a mini win!🎉 I’ve been outreaching a bit like a madman for a while now with my case study offer and had a second call with an ICP this morning. Call went great and book him in for a third interview since we both enjoyed chatting so much! Feeling very grateful. Not a client yet but I’ve got 3 coffees with ICPs in Liverpool this month to chat over my offer so we’ll see how things go! ☕️

2 referrals coming through today. Calls booked for tomorrow so let's see how they go. But getting referrals is definitely a vibe.

UPDATE: @Abrar Saad got closest. The missing piece is EMOTION *** I wrote an email a few days ago. It had valuable insights. But something was off about it. I finished the email and sent it anyway. Then I saw this email shared on Twitter. It's from a Sorority chapter president to her sisters. And I realized what was off about my email. It's the missing piece that takes copy from good to great. And it was staring me in the face the whole time. But when you've been doing something for so long you sometimes miss the obvious. I want you to read this email and reflect on what's happening to you as you read it. When you're done, leave a comment below with your thoughts. And tell me what you think the missing piece is. QUOTE If you just opened this like I told you to, tie yourself down to whatever chair you’re sitting in, because this email is going to be a rough fucking ride. For those of you that have your heads stuck under rocks, which apparently is the majority of this chapter, we have been FUCKING UP in terms of night time events and general social interactions with Sigma Nu. I’ve been getting texts on texts about people LITERALLY being so fucking AWKWARD and so fucking BORING. If you’re reading this right now and saying to yourself “But oh em gee Julia, I’ve been having so much fun with my sisters this week!”, then punch yourself in the face right now so that I don’t have to fucking find you on campus to do it myself. I do not give a flying fuck, and Sigma Nu does not give a flying fuck, about how much you fucking love to talk to your sisters. You have 361 days out of the fucking year to talk to sisters, and this week is NOT, I fucking repeat NOT ONE OF THEM. This week is about fostering relationships in the greek community, and that’s not fucking possible if you’re going to stand around and talk to each other and not our matchup. Newsflash you stupid cocks: FRATS DON’T LIKE BORING SORORITIES. Oh wait, DOUBLE FUCKING NEWSFLASH: SIGMA NU IS NOT GOING TO WANT TO HANG OUT WITH US IF WE FUCKING SUCK, which by the way in case you’re an idiot and need it spelled out for you, WE FUCKING SUCK SO FAR. This also applies to you little shits that have talked openly about post gaming at a different frat IN FRONT OF SIGMA NU BROTHERS. Are you people fucking retarded? That’s not a rhetorical question, I LITERALLY want you to email me back telling me if you’re mentally slow so I can make sure you don’t go to anymore night time events. If Sigma Nu openly said “Yeah we’re gonna invite Zeta over”, would you be happy? WOULD YOU? No you wouldn’t, so WHY THE FUCK WOULD YOU DO IT TO THEM?? IN FRONT OF THEM?!! First of all, you SHOULDN’T be post gaming at other frats, I don’t give a FUCK if your boyfriend is in it, if your brother is in it, or if your entire family is in that frat. YOU DON’T GO. YOU. DON’T. GO. And you ESPECIALLY do fucking NOT convince other girls to leave with you.