Gentle readers of Skool Events Daily, It has come to this author's attention that somewhere on this very platform, marketers are still using countdown timers set to "mild cardiac event," writing "LAST CHANCE" for the fourth consecutive last chance, and sending emails that begin with "Hey [FIRST NAME]" and somehow go downhill from there. This author is 𝘢𝘨𝘩𝘢𝘴𝘵. This author needed a fainting couch. This author has since recovered and brings you the antidote. 𝗧𝗵𝗲 𝗦𝗼𝘂𝗹𝗳𝘂𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗴𝗶𝗰 𝗦𝘂𝗺𝗺𝗶𝘁🌙✨ 📅 August 3–10 📍 Inside the Kind Copy Movement (a free Skool community) 🚪 Doors open July 31 💛 Hosted by Jen Hill Myers and Katya McEwen 💸 𝗔𝘁𝘁𝗲𝗻𝗱𝗶𝗻𝗴 𝗹𝗶𝘃𝗲: 𝗳𝗿𝗲𝗲. (Not "free but there's a high-pressure webinar pitch lurking in the shadows like a disgraced viscount" free. 𝘍𝘳𝘦𝘦-free.) For one full week, an alarmingly talented lineup of speakers shall reveal how to market with empathy instead of pressure. How to grow your audience and sell your offers without selling your soul, your dignity, or your firstborn's naming rights. Attendees shall enjoy: ✨ Live sessions all week (the calendar holds the full schedule, for those who enjoy a good snoop) ✨ A trove of prerecorded talks unlocking August 3 and available all summit long, so you may watch at 2am in your dressing gown, eating cheese directly off the block. 𝘛𝘩𝘪𝘴 𝘢𝘶𝘵𝘩𝘰𝘳 𝘥𝘰𝘦𝘴 𝘯𝘰𝘵 𝘫𝘶𝘥𝘨𝘦. 𝘛𝘩𝘪𝘴 𝘢𝘶𝘵𝘩𝘰𝘳 𝘩𝘢𝘴 𝘥𝘰𝘯𝘦 𝘸𝘰𝘳𝘴𝘦. ✨ The kindest marketers on all of Skool, who will welcome you so warmly you may briefly wonder what they want from you. (Nothing. That is the entire point. Unsettling, isn't it?) The doors open July 31, and this author must insist you not dawdle. Society abhors a latecomer, and the good seats are metaphorical but the FOMO is very real. 👉 Claim your seat: https://www.skool.com/kindcopy/about Yours in delicious anticipation, Lady Whistledown 🪶 (ahem... @Jen Hill Myers and @Katya McEwen) P.S. Should you attend and find yourself marketing more kindly, profitably, and with a suspicious spring in your step, you may thank this author by inviting a friend. Gossip, after all, is meant to be shared. 😊

Last week I posted a quick question in here about interactive tools - quizzes, worksheets and calculators that people actually use during your events instead of passively watching. The votes and comments made the answer obvious. So rather than a short training, it's become a full live session, and I've brought in the person I learned the technique from. On Tuesday 21st July, Katya McEwen from Oracle Connections and I are going live to show you exactly how it works. What we'll cover: - A live Claude walkthrough where I build a simple interactive tool from scratch - Katya's design process, real examples of her tools, and how they've helped grow her community - How to run a quiz mid-presentation without losing the room (a brilliant question from the comments, and we're answering it live) - How the CTA at the end of a quiz lifts last-click conversions, including "book a call" links that get clicked even by non-members Katya is also gifting one of her interactive tools to attendees, which you can rebrand for your own niche. When: Tuesday 21st July, 5 pm London / 12 pm New York / 9 am Los Angeles. Where: Zoom - grab the details inside this very community (link incoming.......). If you voted on that post, this one's yours. Come and hold me to it. Des

Hi, everyone! So I want to hear from you today, how did your events go last week? Whether it was a workshop, a masterclass, a live call, or something totally different, I want to know how it landed. Vote below and let me know! 👇 And if you're in the "could use some tips" camp - drop a comment, because I bet someone in here has exactly the advice you need.

I picked up something recently from Katya from Oracle Connections when she presented in my community that I think could genuinely change how your events perform - building simple interactive tools (think calculators, quizzes, assessments) that people can use during or around your event. Here's an example from my last premium session. It's not complicated once you know how, and it makes your event stand out from the usual "hop on a call and listen" format. Thinking about putting together a short training on this. Worth doing? Drop a vote below. Des

If you missed the Technology Revolution podcast last week, you can catch the episode on YouTube or watch right here. Some of my favorite Skoolers were featured including @Katya McEwen, Patrick Taylor, Jose Guerra, and John Richard. Hmm, just noticed only one is a member of this community, I need to get to work!