If you use ChatGPT, AI images, AI avatars, cloned voices, chatbots, or AI agents in your business, the question of when to disclose AI use is becoming harder to ignore. I recorded a short video on this because the most interesting question for me is not simply: “Am I legally required to tell people?” It is: “At what point would my audience expect me to tell them?” There is a lot of grey area. Using AI to tidy up something you wrote is one thing. Using AI to create a realistic video you never recorded, clone your voice, or have an AI agent speak to a prospect who believes they are speaking to you is a very different conversation. In the video, I unpack: - when AI-assisted writing may not require obvious disclosure - why realistic AI-generated images, video, audio, and voice need more thought - what business owners should consider when AI agents interact with prospects - why compliance and trust are not always the same thing The bigger issue for personal brands and expert-led businesses is going to be deciding where your own transparency line sits. Because even when disclosure is not technically required, your audience may still expect it. I’m sharing the video below because I think this is a conversation more business owners need to be having now. Where do you draw the line... at what point should a business disclose that AI was involved? Chelena 🖤