Community builders have access to more ideas, strategies, frameworks, and experience than ever. And honestly, a lot of it is really good. But two smart, experienced people can suggest very different approaches…and both can make sense. Different communities. Different people. Different goals. Different stages of the build. So I’ve been wondering... 👉 When you come across an idea or piece of advice that sounds good, how do you decide whether it makes sense to try in YOUR community? What moves you from “That’s a good idea.” to “That’s worth testing in my build.” Maybe it fits something you’re already noticing. Maybe you’ve seen it work somewhere similar. Maybe there’s evidence behind it. Maybe someone understands your particular situation. Or maybe you decide in a completely different way. 🔬 That’s what I’m curious about this week: How do we decide when good advice fits our particular build? I have some ideas about where this could take us, but I’m keeping those to myself for now. 😂 I want to hear how YOU decide first.

I've had a few conversations lately with builders who are trying to get more of the right people through the door. So when @Des Dreckett shared this, I asked if I could bring it over here. Des put together 10 Ways to Get People Into Your Skool Community, with practical ideas for YouTube, commenting in other communities, Classifieds, events, presenting in other communities, your About page, and more. Thank you, Des, for putting so much work into this and letting me share it with our builders. ❤️ But here's the part I REALLY want you to notice... Des isn't telling you to go do all 10. His advice is to pick two, test them for six weeks, pay attention to what actually brings people in, and keep what earns its place. That part feels especially important. Because when traffic is slow, it's really easy to collect another 10 things we could be doing...and suddenly we're trying to do all of them. 😂 I'd rather see you use this as a menu. Read through it. Notice what makes sense for your community, your people, and the time you actually have. Pick something to test. And, I'd love for you to come back and tell us what happened. If you look through all 10 and aren't sure what makes sense to test first, bring that question here, too. That's exactly the kind of thing we can think through together. Thank you again, Des. This is a really a very useful resource.

But something made a whole bunch of people check out my Kingdom Peace & Prosperity About Page… Need to get my artwork and copy freshened up as it’s still my messy action page!! Do you start building with your About Page or what’s inside? Classroom? Calendar? Community Feed? Where do you guys focus your attention first?

What's a video you've been meaning to make... but haven't? A welcome to your community? An invitation? Something you're launching? A quick teaching? A video that explains what you do? Here's your excuse to finally hit record. 😄 But there's one catch: Don't make a video for this post. Make a video you actually need. Aim for 60–90 seconds and bring it here. It doesn't need to be polished. This is a chance to try it with real humans before you put it out into the world. Along with your video, tell us: Where you plan to use it. What you want people to understand, feel, or do. What would make our feedback most useful to you. Then let's give each other something more useful than "Great video!" When you watch, share: What came through clearly to me... What made me curious or left me wanting more... And unless someone asks, let's keep our feedback focused on the message, not lighting, backgrounds, camera skills, or how anyone looks or sounds. Take what helps. Tweak it. Re-record it if you want. Then go use it. And come back and tell us where it landed. I really want to see these videos make their way out of this thread and into your communities, businesses, and the places you're already showing up. I'm doing this one with you, too. I've got a video I need to make, so mine will be joining yours in the comments. Who's got a video they've been putting off? 👇

Skool is clearly ramping up Growth Boost. I just came across one of those long Facebook ad series, and by my count it featured 165 different communities. What stood out to me is that there didn't seem to be much rhyme or reason to which communities were included or how they were grouped. It reminded me a lot of what we saw at the very beginning of Growth Boost, the phase Skool is now calling Stage 1. Back then the placements felt pretty scattered too, and it took a while before any clear patterns showed up. Has anyone else seen these recent ads? I'm curious whether your community showed up and if you've noticed any change in traffic or new members since.