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UPDATE: "Foot in the door" auction
Here is the original post about this. I bought a $100 gift card from a local business and planned to auction it off as a way to get the attention of a local business I want to work with. Ran the auction from 7PM Aug 22 to 7PM Aug 23. https://www.facebook.com/share/p/19L7GiQsKX/ 14 bids from 9 different people... Aug 22 7:07p - $1 James 7:10p- $25 Lynne 7:16p - $30 Kim R 7:25p - $35 Dan 7:27p - $50 Lynne 7:40p - $55 Casey 8:05p - $60 Jess 8:05p - $60 Tracy 8:27p - $61 Mary 11:49P -$62 Casey Aug 23 10:20a - $65 Darra 11:15a - $75 Lynne 3:15p - $76 Casey 6:57p - $77 Lynne A change from my original plan is to take the winning amount and buy (in this case) a $77 gift card to another business....calling it "Auction It Forward". Sadly, there was no participation from the restaurant. Email and DMs have gone unanswered. If I happen to hear from them. I'll update. For this next auction, I will communicate with the business BEFORE I buy the gift card so I get participation.
1 like • 14d
Print that out for your case study and go talk to more owners. That’s a great give to get attention.
Auction as a "foot in the door"?
I haven't seen this approach mentioned and would love some feedback, especially if you see a flaw I'm missing. If you sell to local businesses , web design, social media, SEO, etc. , one of the biggest challenges is simply getting the business owner's attention. They're buried with people trying to sell them the same things. I'm going to try a provide-value-first approach this week: 1. Buy a $100 gift card from a local business you'd like to work with. 2. Auction it on your business Facebook page or personal page, starting at $1, and tag the business so they can watch the auction happening. 3. Let's say it's a $100 gift card from a massage therapist. You get 29 bidders and the winning bid is $79. 4. The winner pays you $79 and gets the $100 gift card. Your cost to get the attention of that business owner was $21. ($100-$79) Let's say you now have 28 other people who have demonstrated that they're interested in buying what that business sells. So you approach the massage therapist: "29 people bid on the $100 gift card I auctioned. It sold for $79. Would you be willing to let the other bidders buy a $100 gift card from you for the same $79 winning price?" If she says yes, you send the losing bidders a link to purchase directly from the massage therapist for $79, with a deadline. The money goes directly to the massage therapist. You're out of the transaction. So instead of just cold calling the owner saying: "Can I help you get more customers?" You've spent $21, bought something from their business, created some social media attention for them, and potentially brought them several new customers before you've tried to sell them anything. Then you can ask: "Would you like me to do more of this?" That's the experiment I'm going to try. What am I missing? Where does this break? And how would you improve it? Thanks!
4 likes • 18d
Definitely get the business watching you.
Community VS Audience, WTF is the diff?
Heard a great way to seperate the 2 on My First Million recently they said... They said if you held an event which way would the chairs face? Audience towards the front. Community towards each other. LOVE this. How do you define it?
Community VS Audience, WTF is the diff?
4 likes • 18d
A round table that solves all our problems together. We build solutions one conversation at a time.
Dead Campaign CPR…
Got a campaign going in the Hair niche with a partner. We sent 600 emails and got zero replies. Zero replies! Killed it. Went back and did the ONE THING Travis preaches on darn near every call. Sent out another 100. 12 said yes. Anybody wanna guess what the ONE THING is?
1 like • 26d
Took something they hate off their plate?
Leads On Demand Community #1 in 24 Hours
As you may know... @Tan Hopper won our last auction... And we started our new community yesterday. Called Leads On Demand - Never Go a Day Without Ready-to-Buy-Now Leads! We are #1 in Skool Discovery Check out the short video. Rooting For Ya, Travis PS We are still under construction, but if you'd like to join to see the process. It's free. PPS If you'd like to know how we did it? Comment 👇
Leads On Demand Community #1 in 24 Hours
2 likes • Aug 7
Off to the races, this will be fun to watch
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Michael Johnson
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41 points to level up
@michael-johnson-2996
Looking to buy newsletters, Skool & FB groups. New money from your old courses? Marketing Nerd. in the hills north of Seattle. Investor/deal producer

Active 2h ago
Joined Sep 2, 2025
Seattle, Washington
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