When I’m teaching bid calling I tell the students that as the bid calling process becomes more natural they need to begin putting 4-7 word selling phrases into the process. Selling breeding females “EXTREMELY FEMININE”, “THEY’LL LOOK CHEAPER WITH BABIES BY THEM””!”. Selling furniture “, “NICE MARBLE TOP” or “CABRIOLET LEGS”. Used in place of a standard filler. With some thought this can be applied to any type of auction.

Thanks to those that joined me today and asked some great questions! We chatted about: What to do when a client says "No" What consignment companies are good What can we do to keep our faces in front of prospective clients Tools that we can use to help our clients grow New camera option to record your auctions And much more! "These are such valuable conversations that have forever changed my business!" Brian A. Premium Member This is another Premium Perk that you get by being a premium member! Not Premium yet? Sign up here: https://www.skool.com/auctioneerskool/plans

I know it has been discussed, but what is everyone’s after auction voice routine? Yesterday’s sale was six hours with no breaks. Plus a poor sound system has left my voice feeling extremely strained. So lots of tea, and vocal rest, but curious what everyone else does in days like this.