Yesterday, one of the members in Jake's Skool community, a fellow ICM builder name Eugene shared a GitHub repo with me. A Japanese digital business card for realtors. QR code, AI chat, mortgage calculator. Live site, real customers, 140 merged pull requests, still shipping daily.
Nice build. So I spent some of the day working out how to make the Western version.
Here's what I found instead.
That product works because the company behind it is a Tokyo brokerage that already owned 4.5 million sales records and 6,000 new listings a day. The app is a skin on a filing cabinet they already had. Strip the data out and you have a link-in-bio page with a chatbot.
In the US that data is MLS-licensed. You need a contract with every single MLS you want data from, even going through an aggregator. One company built 300+ connections to get coverage. A national feed runs low six figures a year and still has gaps.
Fine. Skip the data.
Except digital business cards are already Blinq at 4.9 stars across 150,000 reviews, with a free tier. And AI chat for realtors is Ylopo at $395 a month, Structurely at $300 to $1,000.
Fine. Something smaller.
Since 2024, buyers have to sign a written agreement about agent compensation before they tour a single house. Everyone's confused about it. Nobody has built the tool. I got genuinely excited about this one.
Then I checked whether an agent is even allowed to explain a contract to a client.
They are not. Explaining what a clause means is unauthorized practice of law, in all fifty states, and the agent handing it over is the one carrying the exposure. Insurers started adding generative-AI exclusions this January, so it wouldn't be covered either.
I had the whole thing designed before I checked. It would have shipped.
Six shapes, six different walls. Around the fifth one the pattern showed up. Every time, the moat was somebody else's data, or the thing was illegal for the person who'd be using it.
Which left one place to stand. Whatever gets built stays on the agent's side of the table and never crosses over to the client.
It ended up named after the constraint. Your Side of the Table.
Five jobs, all of them conversations the rule changes created. It won't write anything addressed to a client. It won't tell you what your contract means. It won't say "standard" or "customary" about commission, which turns out to be antitrust-adjacent and is close to the conduct the lawsuits came out of in the first place.
The landing page carries no testimonials, no user count, no trusted-by logos. It says so on the page, and says why: nobody could check any of them.
I went looking for a product and came back with a map of where you can't build. The map is the reason the build exists.