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WELCOME
Welcome to our new Skool community that is all about using your lofty system the right way and making sure you get leads flowing into your lofty system with Google Business Profile and Organic Content. Check out the classroom area for all the videos to learn from. Ask questions in the discussion tabs, I am hear to answer questions for you and explain how to use this system the right way.
Turn one listing into 5 social posts (2-minute AI prompt)
Here's a prompt I use when I need social content fast and don't want to stare at a blank screen: "Write 5 short social posts for this listing. One for Facebook, one for Instagram, one for LinkedIn, one Google Business Profile update, and one text blast to past clients. Keep each under 80 words. Use this listing info: [paste address, beds/baths, price, 2-3 features]." Paste it into ChatGPT or Claude, drop in the listing details, and you've got a week's worth of posts. What's the one place you post listings the most — Facebook, Instagram, or something else? Sean
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Fill in your GBP Services (10-minute win)
Your Google Business Profile Services section is free real estate most agents leave blank or half-done. List every service you actually offer — buyer consults, listing prep, home valuation, relocation help, whatever’s real for you — and give each one a short plain-English description. Google uses that text when people search for those services near you, so two clear sentences on “Home valuation” beats an empty row. On your phone: Edit profile → Services. Ten minutes, then you’re done. What’s one service you offer that still isn’t listed on your GBP? Sean
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Lofty's been busy (and so have I) 🔧
Hey guys, Lofty has made some massive updates lately. Some of the screens and setups in the old videos don't look the same anymore, so I've spent the last couple of weeks redoing the videos to catch them up. A fresh batch of walkthroughs is coming very soon, covering the new Lofty features plus some Google Business Profile and AI stuff I've been using with clients. Is there something in Lofty that changed on you, or a setup you want me to cover first? Drop it below and I'll make sure it's in the batch. Sean
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What's the ONE thing in Lofty you keep meaning to set up? 👇
Quick one for the group. What's the ONE thing in Lofty you keep meaning to set up but haven't gotten to yet? Smart plans? The lead routing? Your follow-up texts? A landing page that's still sitting on default? Drop it in the comments — one line is fine. I'll go through and give everybody a quick "here's how I'd knock that out fast" on whatever you post. No judgment. Half of us have something sitting half-built in there 😂 Let's get 'em finished this week.
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Everett Academy
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Take control of your real estate business. Make your Lofty CRM run on autopilot, launch lead-pulling Ads, grow organically with GBP & conquer Goals.
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