introduction · Google Ads eCom Lab

introduction

What’s up everyone, Enrique here! I’m an eCommerce operator currently building and scaling multiple DTC brands across a few different niches.

Most of my experience has been on the full-stack side of eCommerce: product research, offer creation, Shopify/CRO, creative strategy, Meta Ads, Google Shopping, email, fulfillment, and the day-to-day operations that come with actually running the brands.

Google Ads has become a much bigger focus for me recently, especially Shopping and Performance Max. I’ve had some solid results so far, but I joined because I want to get much deeper into the platform; better campaign structure, feed optimization, bidding strategy, scaling, attribution, and understanding what’s actually happening under the hood instead of just relying on surface-level metrics like most operators..

I’m currently working on a newer apparel brand that I’m actively building out and scaling, so I should have plenty of real account data and situations to bring into the community.

Looking forward to learning from everyone here, contributing wherever I can, and getting significantly better at Google Ads!

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introduction