"SEO would be so much easier if...." No wrong answers. Bonus points for the ones that make us laugh 😂

What's one SEO win you're proud of lately? Doesn't have to be huge. First page 1 ranking, a weird traffic spike you can't explain, finally fixing that one technical issue that's been haunting you, or just getting your boss to stop asking "but where's the ROI." Drop it below, I'm keen to hear them 🤗

Happy Thursday Hawks!!! Hope you've all had a lovely week so far! In case you missed it, we just added some free Claude skills to Hawk Academy. Built from what our specialists actually use day to day. Audit a site, build a topical map, structure a content brief, map internal links, and more. Each one is downloadable and hackable so you can make it your own. Make sure you check it out and let me know your thoughts!

Are there any specific SEO strategies, content formats, or schema practices that help content appear in AI-generated summaries?

At some point, every SEO, marketer, and business owner has woken up feeling like it's gonna be a good day, only to open up and check their rankings and feel their stomach drop. When that happens, what's the first thing you check? 🔍