11d • General discussion 💬
Publishing isn't enough. Here's the distribution playbook.
Most founders think more content means more results. It doesn't. Distribution is what gets you seen.
New video is up, and it walks through the 4 layers we use to make one piece of content show up everywhere:
1️⃣ Repurpose. One long-form video becomes 3 to 5 shorts, a carousel, 2 or 3 text posts and an email snippet. The trick is building the cut points in while you film.
2️⃣ Community partnerships. Chambers of commerce, industry associations and complementary businesses already have trusted audiences. One client's "opening soon" carousel got 43,500 views, 872 new followers and 260+ email subscribers in 72 hours, with $0 in ad spend.
3️⃣ Paid amplification. Organic tests the message and paid scales the winner. Never boost a post that hasn't proven retention.
4️⃣ The weekly review. A 60-minute, 7-step check-in so the system gets 1% better every week.
▶️ Watch it here: https://youtu.be/d2BB4NdGVlE
Your turn: which layer are you skipping right now? Comment 1, 2, 3 or 4 and I'll reply with one move you can make this week.
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Publishing isn't enough. Here's the distribution playbook.
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