Etsy Ads Performance · Poster Print on Demand

Etsy Ads Performance

Hey, is anyone aware of any changes or updates to Etsy Ads?

My spend has been consistent (actually I increased slightly, from $2/day to $3/day a few weeks back). In April to June my ROAS was between 3 and 5, which is pretty good. It was just under 3 in April, then climbed up to 4.2 in May and 4.8 in June.

In July it's 0.78 so far, which is shocking and mean I'm losing money on Ads currently. My traffic is quite consistent but my conversion rate has dropped from about 2% to 1% too.

It seems like a very drastic change to be purely seasonal even if I expect summer to be a bit quieter.

2 comments

Etsy Ads Performance