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6d • 📢 Brian's Posts
41 Views and a Very Nice Thumbnail
You can make a great video that nobody ever sees.
People send me theirs all the time. Usually with a note that says "be brutally honest." Which means "please tell me it's good."
It usually is good.
That's the problem.
You have the idea. You film it. You redo the intro four times because you blinked weird in the first three.
You spend the evening editing. Then another hour on the thumbnail. Yellow text. Red text. Back to yellow text.
Six hours. Maybe more.
You hit publish.
Next morning, 41 views. A worrying number of them are you, refreshing.
So you buy a better mic.
I did this too. More than once. There's a drawer in my office full of very nice gear. We don't talk.
Nobody watched because nobody was shown. The mic had nothing to do with it.
Before anyone hears a word you say, YouTube has to put your video in front of a human. Then that human has to click.
Until both of those happen, your mic, your lights and your editing are performing for an audience of zero. Beautifully, I'm sure.
Jim had nine videos. 64 views.
Not per video. Total.
He kept going. Video ten is almost at a million views now. Same guy. Same porch. Same phone. No new mic.
You're going to spend six hours on your next video either way. The question is where the first hour goes.
The ones who get seen spend it deciding what to make. The topic. The title. The thumbnail. The first 60 seconds.
That's what we're doing live on Wednesday, October 21, noon Central (1pm Eastern, 6pm UK). It's called Get Your Video Shown. Bring your channel. Leave knowing exactly what video to make next.
Jim will be there to tell you what he did himself.
It's included with YouTube to Skool. $7 a month, which is less than the foam windscreen you were about to buy.
Drop a comment: what did you buy for your channel that didn't fix anything?
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41 Views and a Very Nice Thumbnail
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