This Month's Focus: Monetization 🧪 Every month, we study one part of our communities together. Not by guessing. By researching what works, running small experiments, sharing what we learn, and measuring what changed. This month's question: 💡How do we design a community that can sustain itself without ever making a member feel like a transaction? This month, we are not just studying it. We are building something. You will choose one real person you could help. Not a persona, not an avatar. Someone you can picture. And over four weeks, you will design something specifically for them, one stage at a time. By the end of the month, you will have written an actual invitation, in words you would really use, to a person who really exists. Whether you're following along in the free Research Lab or building alongside us in the Build Room, you're invited to learn with us. Your 30-Day Research Journey WEEK 1 • DESIGN FOR CLARITY Understand what they actually need. Inside this week's Build Room we'll: 💚Revisit the SKOOLME Framework, with attention on the M stage and why it sits so late. 💚Choose the one person we're designing for this month. 💚Name the real problem they want solved, not the one we assume. 💚Get honest about what we already give away. Outcome: "I know exactly who I'm designing for and what they need." WEEK 2 • DESIGN FOR DISCOVERY Design how they would ever find it. We'll: 💚Explore how people come to understand what you're worth. 💚Look at real examples, including affiliate and referral models that lead with the gift. 💚Work out how your person would discover you could help them. 💚Decide what evidence we'll collect. Outcome: "I know how they'd find their way to me." WEEK 3 • DESIGN FOR TRUST Ask honestly whether they trust you yet. In the Build Room we'll: 💚Work through the three trusts: trust the guide, trust themselves, believe it's possible. 💚Find which one is thinnest for your person right now. 💚Share observations and troubleshoot together.