A Sonder user DM'd us this week: first viral video, 100k+ views, 100+ sales. Their top one's now past 680k. They asked to stay anonymous, so the name and number are blacked out. The view counts aren't. :) Here's the bit worth copying: they didn't post once and wait. They kept shipping. Volume is the strategy. The more videos you put out with Sonder, the more shots you get at one taking off. Be prolific. Be seen. Go viral. 👀

Ok this one's actually huge... We're doing another live training for Sonder users, and this update is a genuine game-changer: 🎬 Slideshows — a whole new content format, built right into Sonder 🎣 Better hooks — sharper, higher-converting hook generation (we removed non-performers) ✂️ B-roll, done for you — no more hunting for footage; Sonder handles it 📚 More Academy trainings — new lessons added to help you actually use all of this If you've been sleeping on Sonder, this is the update that changes that. 📅 Thursday, July 30 🕒 Time: 9AM PST / 12PM EST 👉 JOIN HERE https://www.skool.com/live/Qb8dWlkz4dv Drop a 🔥 below if you're pulling up.

What is B-roll? B-roll is the supporting footage in a video. For you, it's the footage of your book: the cover, the pages, someone holding it, the book sitting somewhere it looks great. The name goes back to old film editing, when the main footage was the "A-roll" and the extra shots were the "B-roll." Here's why it matters so much. Sonder builds your entire viral video for you. The hook, the structure, the pacing, all the proven stuff that stops people scrolling. That part is done. But whilst Sonder uses proved viral structures, the one thing that makes YOUR video about YOUR book is the B-roll you upload and that Sonder adds at the end of your video. It's the only piece that's truly yours. It's what turns "nice video" into "where do I buy that book to talks more about this topic?" So the quality of your video really comes down to one thing: the quality of your B-roll. Get that right and you're miles ahead. Want to nail it? I recorded a full tutorial on how to make excellent B-roll of your book using your smartphone, even if you've never filmed anything before. 👉 Watch the B-roll tutorial here: https://www.skool.com/sonder-6045/classroom/a281e420?md=5e5ab7cbc10445dfb18f5a4abc20f2f0 Go watch it, then go make yours. 🚀