You can fix the marketing, tighten the ROF and hire another associate, and still sit at the same number every month. The ceiling usually isn't in your systems. It's in who you're being. In this episode I sit down with Jim from Lux Consulting. He built 7 practices in 6 years and burnt out after one record year. Then he tripled a stuck practice once he fixed what was going on in his own head. ✅ Why your identity has to change before your income does ✅ The one question Jim asks every new patient: "Why today?" ✅ How "Sunny Syndrome" capped his practice, and how he broke it It's inside the platform. Go watch it now 👇 https://www.skool.com/the-chiro-circle-7467/classroom/67858e65?md=0ccf54aa69ef4f16aa9091ba27969fbd