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John helps pay for my house
Less than two months ago, I started my email list. And less than two weeks ago, I released my first offer. I promoted it to my list, and John promoted it to his list as an affiliate. In case you read John's email from the other day, we sold about $7.5k worth of courses through his promotion. Half goes to John. Half goes to my (wife's) pocket. I also sold about $2.5k directly to my own list, which had only 70-something people on it. So in total, I made about $6k. Not bad for something I'm doing part time. (Daily emails take less than 10 hours per week. Putting together the offer took about 20 hours over a few weeks.) By the way, $6k is enough to pay my rent for a few months. Which means the promise of the "Daily Email House" is true. At least for the next few months. And it'll probably stay true for as long as I keep emailing my list and making offers, which I plan to do. I'm writing this post to thank John for a few things, on top of being my first and only affiliate. 1. He convinced me to start my list It was John's insistence, through his daily emails, that finally made me start one. And already, that tiny list has paid my rent for a few months. It also got me a job offer. (I said no because I'm not interested in getting a job, but it's still proof that daily emails create opportunities you wouldn't have otherwise.) And I'm pretty sure that when I have time to offer consulting and mentoring again, I'll have people interested in those too. 2. He made me charge more Initially, I wanted to sell my offer for $47 or less. This was despite people who had seen it telling me it was worth thousands of dollars. And John insisted I should charge more. Eventually, I settled on $297, which I think is a sweet spot for courses/tools. Had I sold my offer for $47, the launch would have made me a fraction of what it did. 3. He gave me an affiliate case study After this launch, I can now approach other potential affiliates and say: "John Bejakovic promoted this offer to his list and generated $7.5k in sales."
Product Launches
At some point soon, I'm going to launch an info product to my list which I hope will become one of my core products. The plan is to sell it evergreen via daily emails, get some sales, then increase the price, hopefully get a few more sales and then maybe find a few affiliates to promote it. That's the longer term plan. Shorter term, I'm wondering what strategy to use for the actual launch to my list. Use a short launch window with a big discount? A full price launch with a launch bonus? Give a few loyal readers free access for early feedback (and hopefully some testimonials) before I even launch? I'm seeing the launch as a way to get testimonials to help sell the product as new readers join my list in the future. But I'm not sure if this is the best way of going about it. How would you approach the initial launch?
Gratuitous Fun Fridays
We need a thread for gratuitous fun: Stuff that has nothing to do with marketing, business, copy, daily emails... but that is fun for fun's sake. (Even a little bit of fun is better than none.) I'd like to kick things off with the attached (and real, not AI) photo of a beaver, which I put in an email a long time ago, apropos of nothing. If you have jokes, funny pictures, memes, ideas for "disconnected infotainment," put 'em in here. On Fridays... or really on any other days.
Gratuitous Fun Fridays
Do you do coaching?
I have... dozens (hundreds) of hours of coaching call recordings. I've recently started finally doing something with some of these recordings. I have ideas for you too. But first I'm curious, what's your current situation?
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Share 5 [paid] things you subscribe to...
I'm sure by now we subscribe to a bazillion things... But if I asked you to share ONLY 5... which 5 would you choose to share and why? I'll go first: - Kit (biz kinda depends on it) - Webtoons 🫣 (life requires entertainment) - The New Yorker (cuz I'm vain AF) - John's Daily Email Habit (cuz I like John) - Andertoons (cuz I like Andertoons) Share yours?
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Daily Email House
skool.com/daily-email-house
Email daily, make a $1k offer, pay for a house.
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