Who here has a book published? What's it called and what's it about? It's a group of 500+ members... there has to be an author or two aside from John....

Let's start to wrap up this exciting challenge up because: - The first step got 18 people participating - The second got 13 people participating We are now on the 3rd step. I figure we can't keep going much longer before we run out of people completely. If you've done the previous two steps, this third step will be easy. It's to look over your answers to Step 1 (your offer) and Step 2 (your one specific person to sell that offer to) and ask yourself: ===> 3. What short question could I ask my ideal person to just open a conversation? A couple easy handraiser questions: 1. If they joined your email list with a lead magnet that ties into your current offer, you can simply ask them if they still want the outcome the lead magnet offers: "Are you still looking for a house in Georgetown?" (assuming they signed up for Georgetown house listings or a Georgetown-area house pricing info) 2. If you wrote up an identifying fact about your idea person in your Step 2, description, you can simply call them out with something specific about them. Take Nick Bandy's recent email as an example, connected to his Step 2 description: "Do you run an agency with at least one employee or contractor?" There are many many other ways to craft your 9-word email. But rather than trying to spell them all out, I'll encourage you to just write up your best short question you can ask your ideal prospect to open a conversation... post it below in the comments... and we can workshop it together. Sounds good? Then get to it. I'll be watching you!

A few weeks ago, on a warm and bright Saturday, I asked you a cool question, which you can see here: https://www.skool.com/daily-email-house/cool-saturday-quiz In short, I asked you which one of four subject lines is the odd one out. A few folks guessed that D is the "right" answer. But our beloved host, John, didn't. Well, he was wrong. And today's post will show why. Without further ado, let me share the crazy email with the subject line listed above: --- I’d been puking for around three months. Every. Single. Night. I was 11 years old. Fifth grade. At that time, my weight was barely 35 kgs (77 lbs)… In those three months, my mother and I went to visit a legion of doctors who couldn’t determine the cause of my constant regurgitating. Some of them went so far that they proposed to remove my third tonsil. Surgically. And they did... At first, it seemed that my vomiting problems were over. Until I started eating again… and the puking resumed. There were other doctors who told me: “You should stop eating no later than 4 PM, and you should sleep on a bazillion pillows.” Imagine watching your family having dinner…and you are only allowed to drink water. Oh, generating humongous amounts of saliva was allowed as well... Another month of going to heaps of doctors and finally, a breakthrough! After treating myself to barium porridge and some X-ray, it turned out that the smooth muscles of the oesophagus were failing to relax and the sphincter before the stomach remained closed. In non-medical terms, it meant that whatever solid food I devoured, it would stop in the oesophagus (also known as the food pipe or the organ through which food passes from one’s mouth to one’s stomach) and not enter the stomach. Hence, the puking. Achalasia’s characteristics are difficulty in swallowing, regurgitation, and sometimes chest pain. Thank God, I ONLY had the first two… There are various treatments for the condition, but none cures it entirely.

I’m always struggling to find answers to this question, so I’m asking you: What are good lead magnets for attracting clients specifically for "done-for-you" services? How is your experience?