In another thread, @Svetoslav Dimitrov asks, "What's keeping you from emailing daily?" To which i replied with a quote: "Happy families are all alike; every unhappy family is unhappy in its own way." I figure it takes a certain number of things to line up in order to have success and to make daily emailing worthwhile and sustainable. If you're missing any of these things: failure, unique failure. If you have all these things: success. That's why, when you look at folks who are having success with emailing, they are all alike. This morning I sat down and forced myself to write out 10 things it takes to see success with emailing. I was pleasantly surprised at the reasonableness of my list. I don't think I was stretching it just to fill up 10 items, and I don't think I missed anything really important. Read below if you like, and either feel good because you have the needed thing for success, or figure out what you don't have, so you can find a way to get it, if you so choose. #1. A market that spends money This can be surprisingly colorful. One guy on my list has been writing daily emails and presumably making good money from his emails for years. He runs a brick-and-mortar store selling supplies for Warcraft, which is some sort of tabletop game. People pay good money for those supplies, and so it pays for him to email them daily. On the flip side, if your market is, "People who like SpongeBob memes," you're gonna have a hard time. #2. A list of some size made up of people from that market What exactly does "of some size" mean? A list of five million names or more is best, but even a list of a hundred or so people can already be valuable. A second dude from my list had a list of 170 people as of April of this year. From that small list, he had gotten a $1k coaching client and a handful of course sales. He then turned around and started funneling some of those profits into ads. (I imagine his list is significantly bigger now.)