You can have really good marketing and still get ignored. That's the frustrating part. Even if your offer is hella good. And your content is super helpful. Plus your website is looking professional. And people still don't buy. WHY??!!! 😤 Because "good" isn't the same as relevant. This is one of the first things I look at when someone's marketing isn't working: Are you talking about what YOU want people to know? Or what THEY care about? Those aren't always the same thing. You want to tell me about your process. I want to know if you can solve my problem. You want to tell me about your credentials. I want to know if you've helped someone like me. You want to tell me about all 14 things your service includes. I want to know what will be different for me after I hire you. Good marketing starts by entering the conversation your customer is already having in their head. Then you can tell them everything else.

Greg: I got your homepage audit in your email inbox already Charissa: Send me your top competitors for me to do some competitor research; and send me the link to your instagram video once live so I can give it some love and amplify it Lori: Once you figure out your AI thing, let me know if you need help, I LOVE your ideas Me: Greg's research - done; Instagram hooks and basic training (look at Brock's if there's anything good) - doing next, I will add this to our training library so everyone can see it PS: shedding corporate is going a bit better today 😉

This stuff takes time. Maria Wendt is a $22 million business owner, she made $63 in her first year. What makes most of us succeed is consistently and sticking with it, even when things are tough. The years of work compound and then all of a sudden you are making a good income. You got this ❤️

Hi all - Alex, 19, Ipswich, UK. Solo founder, launched a small local-business prospecting tool on Tuesday. Andrea suggested I introduce myself, so here's the one thing I've learned this fortnight that might be useful to anyone here selling to local businesses. Whether a niche is reachable by email at all is decided before you write a word. I've been checking, town by town, whether the businesses in a trade actually publish an email address on their own site. Some real counts from this week: UK marketing agencies, 8 of 8 had a live site and a role address (hello@ / info@). Accountants in Bristol: 25 checked, 0 published an email as text on the site - forms and phone numbers only. Hairdressers and beauty salons in West Yorkshire: a surprising number still print a web address on their directory listing that no longer resolves anywhere, and nobody has told the owner. So before building a campaign for a client, I now run the town and trade first and read the counts. If the answer is "phone and form", email is the wrong channel and no amount of copy fixes that. If the answer is "role addresses everywhere", you're fine, but check for the placeholder trap: a lot of scraped lists contain [email protected] style addresses that were never real. Mostly here to listen. If anyone has a niche where the reachability surprised them either way, I'd like to hear it.

Come on by, would love to get to know you. I'll show you how I got my first 30 clients from LinkedIn by organic posting.