Every time I do something hard, my success is determined by the moment when I'm not sure if I can take the next step. Over the years I've learned that every time I take the next step, the one after it gets a little easier, until setting the new standard becomes routine. When I decided to do 50 Ironmans in 50 days in 50 states, EVERYONE told me it couldn't be done. But I wasn’t going to let that stop me, even in moments of pain. The early days were excruciating, as suspected, but there came a point when my body adapted and 140.6 miles a day turned into routine. By the end, I almost craved it. I talk about this in a short video if you want to hear more about this idea. Now I have a challenge for you. This week, take the step you've been AVOIDING. Whether that’s setting your journal on your pillow so you remember to write or finally signing up for that new LLC. Then take the step until progress becomes routine. I don’t just want you to be the one percent. I want you to be the one percent of the one percent. Dont suck today. James

How’s the progression going everyone?? I thought I’d share an update for the year. I have my first 50 mile ultra on November 7th. (Goal is sub 10 hours). My two strategies I am contemplating are as follows. First, run a 3:30 marathon and then suffer to the finish. (Basically run, jog, walk, crawl, the last 24) Second, pace 9:00 - 9:30 min mile as long as I can. Hope everyone is rocking and rolling! (Side note, I ran 33 miles back in July and learned what it means to run an ultra.)

No matter what you’re training for, every workout should have a purpose. It could be intervals and high intensity. It could be an easy recovery day. Or it could simply be getting the work in and staying consistent. The point is to know what you’re trying to accomplish before you start and to have a plan that’s actually moving you toward your goal. Show up with intent. Train with purpose. Make each workout move you a little closer to where you want to be.