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Welcome to our New Community: Start Here
I'm excited to migrate our community from Slack over to this new platform to create something way more valuable, organized, and long-term. Skool gives us the best of both worlds: a clean, community-first experience and a learning hub where we can actually share the strategies, playbooks, and product updates that matter. Here's what this space is for: - General questions, ideas, and discussions - Sharing wins or challenges in your lead gen journey - Asking for feedback or pointing out cool use cases - Seeing the latest updates and roadmap - Casual convos you’d normally drop in Slack Why we moved off Slack: Slack was okay, but it became a clunky mix of support and scattered chats. It was hard to manage, easy to miss stuff, and didn't support sharing deeper insights or structured training. Skool solves that. Now we can: - DM each other directly inside the platform - Engage across channels like Lead Gen Strategy, Features & Roadmap, AI in Lead Gen, and more - Access our Classroom, where we’ll drop mini-courses, blueprints, and upcoming masterclasses - See everything happening in one easy feed (no more bouncing between channels like Slack) Slack will still be up for now, but the goal is to gradually move everything here. If you’re in Slack, feel free to message me there, but let’s start using this space as home base. What to check out next: - 👋 Head to the Introduce Yourself section - 📘 Take the LeadCapture 101 mini-course (coming soon) - 🔧 Drop your feature ideas or product feedback - 📅 Keep an eye on the calendar for upcoming events and trainings
Headline text enhancements (test this)
Now you can make the following updates to headline font: - Change color of any part of a headline - Add highlights - Strike through, bold, italics - Line height - Width - H1 - h6 Copilot and MCP can make these changes as well. Use as a way to A/B test and bring attention to specific parts of your headlines
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Headline text enhancements (test this)
New! SEO, LLMs, and Visibility Scores
Our lead funnels just got a major upgrade. They can now start driving traffic from SEO and LLMs. Until today, there were only a few ways to get traffic to a lead funnel. Buy it with ads. Get partners to send it. Email your list. Or find some other outside channel. Starting today, LeadCapture funnels can pull in their own organic traffic. Here's what changed. Crawlers on custom domains now see everything: your headlines, FAQs, testimonials, and copy get indexed too. The technical SEO is handled for you. Sitemaps, canonical tags, structured data, and robots.txt are all generated automatically. Nobody has to write schema markup. AI assistants are let in on purpose. robots.txt explicitly allows GPTBot, ClaudeBot, and PerplexityBot, and every domain gets an llms.txt file. Each funnel has a Visibility Check with a score and a checklist, plus a "See what Google sees" button that shows exactly what a crawler gets. Spin up a funnel. Turn on SEO and LLM discoverability. Start building traffic. This is the first of many traffic features that we plan to launch over the next year. We're building towards something even bigger in our Traffic section, but more on that another time.
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New! SEO, LLMs, and Visibility Scores
Fingerprinting, Brand/IP Protection, Viability Scores, and SEO/LLM Features are Dropping THIS WEEK
We're dropping some new updates this week. One that I want to focus on is our new brand protection feature and why this matters. Thanks to AI, it's easier than ever for someone to find anyone's funnel, swipe it, and enter the market as your competitor, with all of your assets that you've already spent time and money proving out. But it's not just about competition. In addition, affiliates, traffic partners and fraudsters can do the same. Imagine someone cloning your funnel, using your brand, and violating TCPA rules. The bottom line is that as AI enables these behaviors, we need protection. That changes this week. Every funnel contains hidden finger print tracking and beacons to every funnel making it possible to figure out if someone has cloned what you already have, see where your funnels are running, etc. You'll be able to lock down your funnels to specific domains, protect your brand, and more. side note: This is how we've already flagged a few people cloning the platform for use in competitive products. And yes I do go after copycats aggressively with this data. Here are some various cases for why a feature like this matters: - 'funnel hackers' stealing your IP - Affiliates cloning the brand's funnel. An affiliate copies your funnel onto their own domain so it looks like the official page, then sends traffic through it. You can't see or control what the consumer actually saw, including the offer, the claims, and the consent wording. - Brand bidding. An affiliate runs ads on your brand name that point to a cloned page, then gets paid a commission on traffic you would have gotten for free. The signal is a copy of your funnel on a domain that isn't yours, getting paid search traffic. - Altered consent or claims. The clone keeps your look but changes the TCPA consent text, drops disclosures, or adds claims you never approved ("guaranteed approval," "government program"). The brand or buyer carries the legal risk, not the affiliate.
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Fingerprinting, Brand/IP Protection, Viability Scores, and SEO/LLM Features are Dropping THIS WEEK
My 7-year-old and I spent months building an AI panda. Here's what it taught him about hard things.
My 7-year old and I have been building an AI stuffed panda together since the spring. Along the way he picked up one of the most important lessons about doing hard things. The plan sounded kinda simple in my head. Buy a stuffed panda and a Raspberry Pi. Get the hardware. Write the software. Give it an AI voice... a brain... skills. And well... to him I'm Daddy and I can do almost anything... soooooo He thought it would be an overnight thing. Honestly, I underestimated it too. The big wall was getting the "brain" off my computer and into a device small enough to fit inside the panda. That took months. Then last Sunday morning, sitting at my computer together, we finally cracked it. I used that moment to explain something to him. It's rarely a straight line from point A to point B. You go straight. You hit a blocker. You learn something and change direction. You go straight again. You think you're good. You hit another blocker. Off in a new direction. That's the zig zag. The key is to stop and ask yourself one question: "What did I learn from this?" That answer is what pushes you forward. I'm always living this with my LeadCapture too.. I have been for 7 years. If your path looks zig zaggy right now, I think you're on the right one. Most people are scared of the hard, zig zaggy path. But that's where the growth is.
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My 7-year-old and I spent months building an AI panda. Here's what it taught him about hard things.
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