Few questions:
1) Is it best to run everything on Ads if you have it turned on or just target those listings doing well on organic?
2) Leading on from 1... My shop is s lil' different as I offer several "types" of listing depend on a few things. If I focus ads only on one aspect is that much better than 1 overall? For example, if I put Ads on just my Halloween stuff around this time?
Hope that makes sense!
Oh and the image is this overload? I can't do a coupon buy 3 get 4 (at least I don't think I can if I only want certain listings affected for each code???)... so I use Etsy bundles on the DD's hence the photo.