What's the NUMBER ONE THING you need if you want to get more clients? Think of this as the "Costco Sample." When Costco samples a product, reports show that they have a 40% boost in sales. 40% - that's huge Your lead magnet does the same thing. Your lead magnet should - be free - be easily accessible - solve ONE problem - collect client contact info - SHORT *NOTE - freebies are different - freebies are totally free, open to download and don't require an email address. Freebies are GREAT, but they don't get you new leads. Test your lead magnets on social media - see which one get's the most traction, and remember, you'll get the most opt-ins when your lead magnet solves ONE problem for your ideal client from Step 1. What's your best performing lead magnet?

Marianne finally convinced me... There are a thousand podcasts about becoming a better coach. This isn’t one of them. The Business of High-Ticket Coaching is live. Every week I sit down with a coach or consultant who has actually built the business, and I ask the things most interviews skip: What was your biggest flop of a launch? Where do your clients actually come from? What broke when you scaled? Who did you first hire, and when? What would you never do again? No origin stories. No “find your why.” Operators talking mechanics. The first week decides how hard the platforms push a new show, so if this is your kind of thing, please: Like this post Subscribe on YouTube, Spotify, or Apple Leave a rating or a two-sentence review Send it to one coach who’d actually use it That last one matters more than the other three combined. Check it out

This is more along the lines of the Business of Speaking rather than the Art of Speaking. When it comes to getting more stages or getting more clients, automations will have to be a part of what you do if you want to scale and keep your sanity. Want to give something to your whole audience? Automate it. Want to pitch yourself to more stages? Automate it. Want to deliver the courses you're selling? Automate it @Richard Hickman will show you how during his training calls every other Thursday for our podcast guests.

This is step 2 in the process of building you speaker business. Your signature keynote is what you will become KNOWN for. There is a proven 10 - Step formula that allows you to 1.share your story in a way that changes the story for your audience, 2. Speak authentically from the heard 3. Realistically help the person listening to you. 4. Allows you to speak on any stage without notes. 5. Can be flexed to any time frame. I've written a guidebook to help you put your message into the 10 steps. If you need it, you can find it at MarianneHickman.com (see screenshot below)