I call her The Highlander of copywriting because she's absorbed the powers of so many legendary copywriters (without decapitating them in duels.) And she has become legendary in her own right. Pauline Longdon will be joining us at Creative Woman Summer on Sunday August 23rd at 11:30 am EDT to show you... How to stop writing “dude copy” and start speaking “fluent female” in your marketing. Pauline will reveal: - Why “just between us” makes you sound like a raypist - The subtle difference between “bro copy” and “dude copy”... AND why confusing the two will cause your campaign to BOMB - The five core emotions that change the way a reader interprets every promise and proof point on the page. - The copywriting test that reveals whether a sentence will feel respectful in real life... BEFORE you put it in front of thousands of people. - The “brick in the wall” principle: how every word can either raise or reduce resistance to a sale ...And much more! No registration needed. Just come hang out with us on Sunday August 23rd at 11:30 am EDT. Click here and tap “Notify me” to watch when Pauline's talk premieres on YouTube: https://www.youtube.com/watch?v=EwaPQvPHTeQ&list=PLMd2T-ZLGvlI&index=4

I've scheduled 6 more keynotes for Creative Woman Summer. - Jeweliet Tangen - Kristin McTiernan - Megha Lillywhite - Trina Nuance - Angie Frederico - Arfa Saira Iqbal It looks like we'll end up with 16 speakers. So the virtual summit will be 8 hours long. If you'd like to join us live on Sunday August 23rd, it's simple. There's no landing page or registration form You just go to the Creative Woman Summer playlist on YouTube... creativewomansummer.com And... 1. Save the playlist 2. Tap the “Notify me” button on every video YouTube will send you an email and a push notification when each talk goes live. We start at 10:00 am EDT. https://www.youtube.com/watch?v=lIlvLuh5R5M&list=PLMd2T-ZLGvlI

Hey all! Quick win from me to share! Popped onto LinkedIn today and it felt really good getting a tag and a lovely comment from a client I’ve written a case study for and interviewed! (This was not a freelance / business client but a customer of the startup I’m the marketing exec for) Exciting to work with these awesome businesses! link: https://labdesk.co.uk/blog/how-jcs-nuclear-solutions-halved-time-lost-to-it-issues-with-labdesks-microsoft-365-accelerator A NUGGET of wisdom I will share if anyone fancies writing case studies is to make the customer (Oliver in this case) be perceived as intelligent, smart, and trustworthy. Make the person you are writing about look good- not just your company for helping them.

Got a DM around a month ago asking me to set up email flows for this ecom brand. Convinced them to give up on the cute Figma designs and start sending text-based emails to their list. Month One: 415% increase in email revenue compared to the previous month.

Nabeel helped with refining cold email copy for a SaaS client 2 weeks in: 508 emails sent 8 replies 6 opportunities 2 calls booked Client is happy